Increasly known for its strong positioning as an aspiration yet wearable day brand, Stella McCartney enjoys a unique positioning as a modern, lifestyle, designer brand characterised by functional and eco-friendly fashion. Ethical values lie at the heart of the brand’s identity and are communicated through the entire product range, from organic products, which are in full expansion, to non-leather shoes and accessories. Ready-to-wear remains central to the brand’s business and is continuing to grow through the development of new product categories.
 
Stella McCartney collections are now distributed in over 60 countries. The brand directly  operates stores, including flagships in Manhattan’s Meatpacking District, London’s Mayfair, LA’s West Hollywood and Paris’ Palais Royal. It also operates through wholesale accounts including specialty shops and department stores.
 
* Source : 2010 Reference Document