The Sport & Lifestyle business brings together a number of iconic brands: Puma, Volcom, Cobra, Electric and Tretorn, inspired by the worlds of Sports, Outdoor and Action Sports. Each of these brands has strong lifestyle contents. They are all global or have the potential to become so and bear substantial growth upside in the Apparel, Footwear and Accessories markets.

The Sport & Lifestyle business aims to foster synergies and knowledge sharing between brands, to encourage innovation and creativity while preserving each brand’s identity. The Sport & Lifestyle business also provides for good coordination with PPR's central functions and supports the brands in their commitment to sustainable development.