The saga of the century

  

The years of seduction

1923. Guccio Gucci creates the label with the two “G”s. Very quickly, Gucci becomes one of the most highly appreciated and most profitable luxury goods brands. Positioned in fine leather goods of exception, Gucci enhances its power of seduction with the creation of jewellery, watches and ready-to-wear. Its customers include Jackie Kennedy and the famous “Bouvier bag”, Princess Grace de Monaco, for whom the Flora pattern was created, a multi-coloured print of rural flowers, whose success was repeated in 2005...
 
 

The revival of a label

2001. The Gucci Group joins PPR, at the call of Domenico de Sole and Tom Ford. The manager /designer duo were tasked with refocusing the brand on its fundamentals: fine leather goods and ready-to-wear, deliberately positioned in the luxury sector.
2002. Frida Giannini is chosen by Tom Ford to oversee Gucci bags and fine leather goods.
2004. Departure of the Ford/de Sole partnership. PPR establishes a new manager/designer team for each brand in the Gucci Group. Frida Giannini is appointed creative director of women’s ready-to-wear and accessories for Gucci.
2006. Frida Giannini becomes creative director for the entire Gucci brand.
 
 
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