Gucci Group is one of the world’s leading multi-brand luxury group with a portfolio of premier brands. Gucci, Bottega Veneta and Yves Saint Laurent are the Group’s flagship brands. Balenciaga, Alexander McQueen and Stella McCartney are the most experimental brands with a high growth potential. Finally, Sergio Rossi, Boucheron and YSL Beauté have opened up new market segments and complementary expertise in fragrances, cosmetics, beautycare products, watches, jewellery and shoes.
Gucci Group designs, produces and distributes high-quality luxury goods, including leather goods, shoes, ready-to-wear, watches, jewellery, fragrances, cosmetics and beauty care products.
The extensive product range is one of the Group’s greatest strengths. As a multi-brand group, Gucci Group has promoted the sharing of knowledge among its various brands, capitalising on the specific expertise of each of them.
Gucci Group’s strategy is based on 2 main objectives: to ensure revenue growth and profitability for the Group, and to assign a specific role to each brand within the Group, so as to maintain the consistency of their positioning in terms of market segments and product categories.
The implementation of this strategy relies on a decentralised organisation, which means substantial autonomy, within specific guidelines, to the CEOs of the various brands, who are responsible for creation, merchandising and all aspects of their operating and financial results. The Creative Directors of each of the Gucci Group brands are among the most talented in the world. Together with the CEOs, they form a pair vital to the efficiency of the Creativity-Merchandising-Product development triptych.
Gucci Group is present in all of the world’s major Luxury Goods markets. The Group has consolidated its positions and developed in all regions where its brands are present. It is strengthening its presence in those regions where the growth potential shows the most promise, namely in China, India and Russia. All of the Gucci Group brands developed a significant local customer base, while continuing to exploit the opportunities offered by the global tourist market.
The carefully controlled development of an integrated distribution network with a well-conceived geographical basis has been a key strategic focus for Gucci Group. Fashion goods and accessories are primarily sold through directly-operated stores, which are designed according to a specific concept for each brand, ensuring consistency in terms of product display and service quality around the world.
Through rigorous management of brand image, a thorough communication policy, outstanding product quality and a carefully controlled distribution network, Gucci Group has reinforced its brands reputation and positioning over the past few years.
Gucci Group
LUXURY GOODS KEY FIGURES
- 3,867 € million in revenue in 2007
- 731 € million recurring operating income in 2007
- 14,095 employees at the end of 2007
- 494 directly-operated stores at the end of 2007
BREAKDOWN OF 2007 REVENUE BY BRAND
BREAKDOWN OF 2007 REVENUE BY PRODUCT CATEGORY
BREAKDOWN OF 2007 REVENUE BY GEOGRAPHICAL AREA
