gucci.com
Founded in Florence in 1921, Gucci is one of the world’s leading luxury brands. Gucci designs, manufactures and distributes high-quality products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license. Gucci’s core values are uncompromised craftsmanship, outstanding quality and absolute "made in Italy" (with the only exception of watches, which are produced in Switzerland).
Gucci is one of the most coveted brands in the world.
Gucci’s unique positioning is due to a clear strategic and creative vision, based on 4 key principles: creativity, quality, "made in Italy" and exclusivity.
Creative Director, Frida Giannini, has adopted a fresh and modern approach across all product categories, while upholding Gucci’s heritage.
Gucci products are sold exclusively through a network of directly-operated stores or under exclusive Gucci franchises, and in carefully selected department and specialty stores around the world. E-commerce is also an added-value channel. The Gucci selling experience in all these channels is exclusive, luxurious and highly desirable.
Present in 60 countries all over Europe, US and Asia, Gucci, thanks to its worldwide renown, is one of the most desired brands in the world’s main geographical areas. The brand has also taken advantage of the opportunities offered by expanding markets and has made successful inroads, such as China where Gucci, present for 11 years, owned 16 stores at the end of 2007. In September 2007, Gucci entered the Indian market with a first franchise store in Mumbai, the biggest luxury store in the country, and plans to open other stores in New Delhi and Bangalore in 2008.
In 2007, Gucci reported revenue of €2,175 million, up 11% on a comparable basis compared to 2006. Directly-operated stores represent 68% of 2007 revenue and posted 8.7% growth. Gucci’s recurring operating income soared by 5.7% to reach €647 million, with operating margin of 29.7%, compared to 29.1% in 2006.
2008 began with the opening of the largest Gucci store in the world on New York’s Fifth Avenue. The new flagship, along with the via Condotti store in Rome, are the fruit of the new Gucci store concept.
In 2008, Gucci will continue to strengthen its leadership as a global luxury brand, reinforcing its positioning both in historical as well as in new markets, maintaining its exclusivity and focusing on its core businesses.
Key figures for Gucci
- Brand established in 1921
- 2,175 € million in revenue in 2007
- 647 € million in recurring operating income in 2007
- 6,506 employees at the end of 2007
- 233 directly-operated stores at the end of 2007
BREAKDOWN OF 2007 REVENUE BY PRODUCT CATEGORY
BREAKDOWN OF 2007 REVENUE BY GEOGRAPHICAL AREA
