From its inception, Bottega Veneta has been synonymous with the highest craftsmanship, the choice of finest materials, and a design style that is innovative yet sober. It was the first brand to introduce the deconstructed bag as opposed to the usual rigid construction of handbags coming from the French school.

 

Under the creative direction of Tomas Maier and a strong management team, Bottega Veneta has re-established its high-end luxury positioning with products that satisfy the most demanding customers. By combining traditional luxury values - exclusivity, craftsmanship and the highest quality - with innovation, Bottega Veneta products present both modernity and timeless elegance. Bottega Veneta owes its exceptional product quality to the work of its meticulous craftsmen based in its Venice workshop. The brand’s slogan, "When your own initials are enough", and the Bottega Veneta signature found solely inside its products are testament to the brand’s understated elegance.

 

Bottega Veneta products are sold exclusively through a tightly controlled distribution network of directly-operated stores, exclusive franchise stores and carefully selected department and specialty stores around the world. In January 2007, Bottega Veneta opened its first store in China in Shanghai followed by a second store in Beijing in April. In April, Bottega Veneta also opened a new flagship store in Tokyo Ginza that now represents the largest store in the network with a selling area of over 600 square metres. In May, the Florence store was relocated to a beautiful historical building right opposite to Palazzo Strozzi and in November, Bottega Veneta opened its 19th US store in Boston Natick. By the end of 2008, the brand is planning to open 11 additional stores to the existing network in all the world’s major luxury goods markets.

 

Bottega Veneta posted record performances in 2007. Revenue grew to €366 million, an increase of 48.7% on a comparable basis compared to the previous year. This performance is primarily due to the remarkable success of the collections, in both directly-operated stores (81% of the brand revenues) and wholesale distribution networks. In 2007, Bottega Veneta posted recurring operating income of €92 million, up 68.9%.