Boucheron is the French jeweller "par excellence". Established in 1858, Boucheron was the first to establish a jewellery store on the famous Place Vendôme in 1893. It was also the first to use new materials in its jewellery and launch innovative products, such as interchangeable watch straps.
For nearly 150 years, Boucheron has been a trend-setter in the exclusive world of luxury jewellery, acquiring an international reputation. The brand manufactures and markets jewellery, watches and luxury fragrances across the world. Boucheron is proud to announce the 150th anniversary of the founding of the house in 2008.
To commemorate the event, it has decided to create 7 high jewellery collection sets: Audacious, Voluptuous, Magic, Curious, Gourmand, Dangerous and Mysterious. These represent the 7 fundamental characteristics of the house and are a sumptuous expression of the level of excellence Boucheron has come to represent over the past 150 years.