laredoute.com
La Redoute division has two brands : La Redoute and Maison de Valérie.
La Redoute offers its “French touch” in 22 countries. In France, it is a leader in women’s ready-to-wear home shopping. The apparel offering is retailed through its specialist and multi-specialist catalogues, such as Anne Weyburn for maturer women, or Taillissime for men and women’s larger sizes.
La Redoute also produces other special catalogues, such as AM.PM, Solutions Maison or So’Home, devoted to the home and decoration. On the Internet, La Redoute is the top home shopping company for fashion and home decoration. In 2006, the laredoute.fr Internet site was visited an average of 14 million times per month. The La Redoute Internet sites now represent 40.2% of home shopping’s total revenue.
During the year, La Redoute continued to play its role as a style and trend-setter. It welcomed an increasing number of designers and brands in its collections.
La Redoute launched Cuisine & Co, a concept accessible only via the Web and designed “for all those who like to cook and receive”. Since July 2006, the apparel and home linen collections have been available in Russia via the Internet and by catalogue.
In Germany, the women, men and children’s clothing range has been accessible since October 2006 via the catalogue and Internet site of Neckermann, a subsidiary of KarstadtQuelle. La Redoute has also entered the mobile Internet era by off ering a full range of order-taking services on mobile phone. Lastly, it announced the roll-out of its new store concept So’Redoute: a space entirely devoted to women’s fashion and accessories.
La Maison de Valérie boasts an unequalled offering entirely dedicated to home decoration and equipment with a wide and diversified range, particularly in terms of furniture styles. With a positioning geared on affordability through credit offerings and attractive prices, La Maison de Valérie develops an innovative customer approach.
* Business-to consumer product, excluding travel.