Redcats USA is number 3 in home shopping in the United States and dominates the American plus-size apparel market. 10 catalogues, 500 million copies, 10 websites.

 

The operations of Redcats USA are organised around four activities: the Special size activity, the women’s ready-to-wear activity, called Misses, the Home & Lifestyles activity and the new Sports and Leisure activity, since in August 2006, Redcats Group fi nalised the acquisition of Th e Sportsman’s Guide and its subsidiary Th e Golf Warehouse, which sell sports and leisure articles on-line or by catalogue.

This acquisition reinforces the presence of the Redcats Group in a promising segment of the US market.

Leader in the US home shopping plus-size apparel market, Redcats USA has built its reputation on the Woman Within, Roaman's and Jessica London brands for women and King Size for men.

The end of 2006 saw the successful launch of OneStopPlus.com, the community site that unites the outsize off ering of Redcats USA. “Misses” the women’s ready-to-wear activity features Chadwick’s, contemporary casual fashion for active women, Metrostyle (formerly Lerner), low-priced urban fashion, and La Redoute USA.

Brylane Home signals the diversification of Redcats USA into home decor, with the focus on products offering the best value for money. The catalogue marks the move towards a lifestyle concept, developed via a new range of kitchen products and gifts.

On the Internet, the Millena platform, a joint effort by the French and American companies, hosted, in 2005, the websites of the "Home & Lifestyles" division in the United States, as well as the website laredoute.com.