redcats.com

US brands

 

In the United States, Redcats USA has established itself as the specialist in the home shopping “plus size” market, through 5 brands: Jessica London, Roaman’s and Woman Within which has developed a line of women’s wear and accessories and KingSize, which offers men’s casual collections. With its strong brand image, Avenue reinforces the leadership of Redcats Group in the very promising “plus size” market, by attracting a younger clientele that likes fashion.
OneStopPlus.com is a community e-commerce site dedicated to “plus size”. It hosts the ranges of all US brands as well as BrylaneHome and, a more recent addition, part of the French brand collection Taillissime. Since its launch in 2006 this first specialist online mall for “plus size” products has repeatedly attracted record traffic levels, with, for example, 1 million visitors in March 2009.

 

The brands run by Redcats USA “sports and leisure” business are The Sportsman’s Guide, a market leader in on-line and catalogue sales of sports and leisure articles and its subsidiary The Golf Warehouse, specialising in on-line sales of golf equipment. Both brands posted healthy growth in 2008, with strong internet sales for The Sportsman’s Guide, which has added to its offer this year by launching a site dedicated to sailing and water sports (www.boatingsavings.com).
Finally, in the “Lifestyle” division, BrylaneHome, devoted to home furnishings and decoration, is being refocused on a more selective offering, with greater added value, combining the Home and Kitchen collections. The offering comprises a selection of fashion and home furnishing items aimed at improving large size customers’ quality of life. It is now available on the Brylane Home, KingSize, Woman Within and OneStopPlus.com e-commerce sites.

 

In 2009, the United States brands together made more than 57.5 % of their home-shopping sales on the internet.

 

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