European brands
La Redoute offers a “French Touch” in 24 countries and its apparel offering is retailed through its multi-specialist catalogues and specialist catalogues such as Anne Weyburn (for maturer active women) or Taillissime (for men and women’s plus sizes). The brand also includes home furnishings and decoration, with specialised catalogues such as AM.PM., Solutions Maison or So’Home. La Redoute is number one in France for fashion and home decoration Internet sales. The Internet as a distribution channel now represents 48.6% of the brand’s home shopping revenue. The brand also posted solid growth internationally, representing 25% of its 2007 revenue.
La maison de Valérie specialises in household equipment. While maintaining a positioning geared towards credit accessibility thanks to payment facility and attractive prices, La maison de Valérie has renewed its offering based on the lifestyles and needs of its customers and is featuring customer rapport in its communications. A children’s specialist, Vertbaudet publishes the catalogues for ready-to-wear, for furniture, decoration and bed linen, and for the 10-15 year-olds.
Cyrillus publishes its catalogues in 4 languages (French, English, Japanese and German) and has a stores'network in addition to websites. On the occasion of its 30th anniversary, the brand with the “classic, modern and stylish” positioning, passed on a new message this year: “The beauty of family life.” In 2007, the brand Somewhere decided to defend its positioning and “casual chic” offering, by developing a new visual image and store concept. Daxon offers a well-being and home range – which also includes the specialised products of Edmée (accessible casual wear positioning) and Celaia (collection for active women over the age of 45).
Ellos, the brand leader in Scandinavia, offers an accessible and contemporary line for the entire family, with 4 of is own brands: “Sara Kelly” (for active women), “CW” (for women seeking the authentic look), “Joelle” (for a trendy and original style) and “e-basics” (for men, women and children). 3 collection concepts complete the Ellos offering: Josefssons focuses on the modern young woman, Jotex, a home linen specialist, completes the textile product line and lastly, Enjoy distributes films and music. The brand’s Internet sales continued to grow sharply, accounting for 50.7% of home shopping revenue in 2007.