European brands
La Redoute offers its “French Touch” in 21 countries and retails its apparel offering through its multi-specialist catalogue and specialised catalogues such as Anne Weyburn (for maturer active women) or Taillissime (for women’s and men’s “plus sizes”). The brand also includes home and decoration, with specialised catalogues such as AM.PM. La Redoute ranks fourth in womenswear retailing and third in home linen retailing (source: IFM). With an average 8 million visitors monthly in 2009 (source: Panel Médiamétrie), the laredoute.fr website is France’s premiere-commerce site for apparel and home furnishing (source: IFM). The internet distribution channel now generates over 59.3 % of home shopping revenue. La Redoute’s international operations, powered by Russia and Italy, contributed 9.5% of Redcats’ revenue in 2009.
La maison de Valérie specialises in home furnishings. While maintaining a positioning geared towards credit accessibility, thanks to payment facilities and attractive pricing, the brand has revamped its offering to reflect the lifestyles and needs of its customers and is stressing its rapport with customers in its communications.
The children’s specialist Vertbaudet publishes catalogues of ready-to-wear clothes, furniture, home decoration and bed linen for children and a specific catalogue targeted at 10-15 year olds.
Cyrillus publishes catalogues in 3 languages – French, English and German – and also has a network of stores and websites. In 2009, the brand opened two new stores in France.
The Somewhere brand continued to support its positioning as a “responsible” banner by opening a number of eco-friendly stores featuring ecological paints and energy-efficient lighting in France. New measures taken in 2009 included the opening of five new stores and the first-time mailing to customers of a Christmas catalogue containing ideas for gift s and party wear.