N°3 worldwide in home shopping, Redcats Group draws together established brands: La Redoute, La Maison de Valérie, Vertbaudet, Somewhere, Cyrillus, Daxon, Edmée, Empire Stores, Ellos, Josefssons, Chadwick’s, Metrostyle, Jessica London, Woman Within, Roaman’s, KingSize, Brylane Home. The company is active in 28 countries and uses a multi-channel retail approach combining catalogues, specialty stores and websites.

 

 The accelerated use of Internet as a sales channel at Redcats Group was backed up by several successfully
launched technological and marketing innovations. As to design, it remains a major strategic focus. In 2006, Redcats Group also acquired The Sportsman’s Guide, a US on-line and catalogue sales company for sport and leisure articles.