For the French number 1 in home appliances and furnishing, the Football World Cup is the occasion to give a renewed boost to the sale of flat screens and video equipment thanks to special promotions.

Conforama has thought of everything to seduce customers: signage tailored to the event, a major competition with a car to be won on the conforama.fr website, a free supplement to the Onze Mondial magazine, the printing of 17 million copies of a Special World Cup advertising document, an information campaign relayed by numerous media, etc.

And there is nothing like a collective challenge to motivate sales staff, with LCD flat screens to be won for all the members of a sales team.

These operations have rapidly born fruit as Conforama has seen its turnover rocket between mid-May and mid-June. Sales of LCD screens have increased fourfold, and five times as many Plasma screens have been sold. Topping the list of the best-selling products: 42’ Plasma screens and 32’ and 26’ LCD screens.

 

As for Fnac, sales operations for flat screens and easy payment options have returned as a leitmotif from 27 April to 2 June.

Each of the 68 stores has offered a large selection of flat screens, demonstrations, personalised advice and has decorated its aisles on the theme of the beautiful game with a special mention for a remarkable display at the Ternes Fnac in Paris.

The company has also decided to connect to the world of football through numerous events: signing sessions with Raymond Kopa or Bernard Lama, a debate with Eugène Saccomano, a prediction competition, goal shooting workshops for children, video game tournaments, etc. And even sessions with a makeover specialist for all those who are completely uninterested in football!

 

After the “World champion or your money back” operation that accompanied the launch of the French team’s football jersey last November, Made In Sport is moving up a gear during the World Cup. Its target is to generate 4 million euros in turnover directly from products derived from the event (jerseys, scarves, all kinds of accessories, etc.).

 

In store or on its website, madeinsport.com, the store is deploying its special World Cup offer: football jerseys for the 32 nations, the official name and numbering for the 20 stars of the competition, training ranges for the prestigious teams, etc. The company has also developed products for supporters, such as silicone wristbands in the countries’ colours.

 

As a bonus, the stores are offering, up until 9 July, an unprecedented operation. Customers who have bought the jersey of a nation still in contention will be given a personalised “pass-sport”. This card gives access to many advantages: a special subscription offer for l’Équipe, a discount on the purchase of a TV screen, in-store promotions on products for the nation supported, etc. And above all, a gift for all those who back the right team by buying the winning jersey.

 

At Citadium, excitement is guaranteed thanks to the Adidas, Nike and Puma brands, who have programmed a series of events and will be broadcasting the matches. Adidas is going even further by displaying a ball covered in 24 carat gold leaf and signed by the 23 players from the France team. At the end of the World Cup, the envious will perhaps be able to acquire the object, which will be auctioned on www.ebay.fr with the proceeds going to Reporters without Borders.