An Adventure of enterprise

At the core of PP R’s identity is a distinctive state of mind: the pervasive entrepreneurial spirit that has driven the Group since its inception.

 

Over the years, as PPR underwent profound transformations, this spirit presided over all PPR ’s big strategic moves. At every stage in its construction, PPR acted boldly, imposed its culture of performance, invested resolutely in each of its businesses lines, and nurtured them so that they could look forward to strong growth. 

 

 

A portfolio of global brands

PPR has put together a remarkable portfolio of leading brands and companies all of which have exceptional market appeal and major growth potential.

 

The Group has built up unrivalled expertise in retailing, with a multifarious range of formats, strongly differentiated models and highly innovative retail channels. Redcats Group, Fnac and Conforama are all in their way trail-blazers in their respective fields and have all developed into essential players in their market. Notable achievements include the constant extension and renewal of product and service ranges, the roll-out of e-commerce, innovative ways of interacting with
customers and the expansion of their networks.

 

In Gucci Group and Puma, PPR has two very different but coherent portfolios of prestigious brands. Both are global and complementary. Gucci Group is active in the Luxury Goods market. Its brands are a roll call of the values and traditions of excellence. They remain true to their roots while bringing their aura and success into modern times. They evoke ultimate quality and exclusivity through an offer
of prestigious goods.
Puma is targeted at a broader consumer market and customers who seek to define themselves by shared and identifiable lifestyles. The brand draws its credibility from its identity, authenticity, technical quality and style. Its ranges and pricing make it accessible to large numbers of consumers.