The discreet rise of Bottega Veneta

Situated in Ginza, Bottega Veneta's new flagship reflects the brand's modernity and timeless elegance and presents the entire range of its creations.

In this temple of luxury, worship is carried on discreetly and voluptuously. With 9700 sq ft of showroom space, the new shop, in a quiet tree-lined street of Ginza, Tokyo's luxury quarter, is in fact the largest that the brand has ever opened, overtaking the New York shop's 5400 sq ft. The whole Bottega Veneta universe is spread over three levels in a soft intimate atmosphere, created by a palette of matt tones, earth colors and extremely refined materials: woods from Africa, precious leathers, mohair and virgin New Zealand wool. The first level is dedicated to handbags, luggage and eyewear. On the second we find men's ready-to-wear and the recently launched house collection of furniture and decorative items, drawing on the know-how which has already made its name. On the third level we walk into a woman's world. This level extends into a private salon where the most exacting customers are personally advised by a style consultant. The two remaining floors house a showroom and the brand's Japan headquarters.

Concentrated benefits

"We owed it to ourselves to offer an exceptional buying experience worthy of our faithful and enthusiastic Japanese customers", commented artistic director Thomas Maier. Bottega Veneta is enjoying extraordinary success in Japan. With the euro so strong, times are harder for the big luxury brands in the archipelago. But not for Bottega Veneta which makes over 30 % of its turnover there, and whose first quarter figures for 2007 show sales growth peaking at 57%. "Japanese customers have evolved in their level of sophistication says Bottega Veneta's Chairman, Patrizio Di Marco, and they are more and more conscious of themselves." Such behaviour is in tune with the brand's strategy which has always turned its back on ostentation by adopting the philosophy "When initials are enough" with the Bottega Veneta logo discreetly slipped inside its creations. With 10 new openings programmed for 2007, the discreet rise of Bottega Veneta shows no signs of slowing down.

 

1 according to a survey by the "Luxury Institute" among its American female customers.