French style wears well

A combination of both classic and modern style, Cyrillus has represented the French family life style for the last 30 years and has written a fine success story while remaining faithful to its values …

The first catalogue…
It was in 1977 that Danièle Tellinge quit her job as an air hostess to raise her three children. She had enormous difficulty in finding clothes to her taste. So she took up her pencil and started designed “clothes which are practical to wear, but with nothing old fashioned about them, classics brought up to date”. The first catalogue, photographed by her husband, filled two pages. She used her own children as models.
30 years later, Cyrillus has 67 stores, including 49 in France and sells to families in Belgium, Switzerland, Germany and Japan, where it has just opened six new stores in partnership with a master franchisee, Yamato. This winter sees the fourth season of Eric Bergère's designs giving the family a younger look, reinterpreting the standard models for each member of the family, including a baby collection created in 2007. Cyrillus also launched a line of household linen in 2005, a line for the mother–to-be in 2006 and a web site in 2007, www.cyrillus-sur-mesure.fr, offering made-to-measure shirts for men (176 cloths, 8 different collars, 4 cuffs…).

To celebrate its 30th birthday, Cyrillus is turning to perfume. Redcats Group's family style brand has launched a fresh smelling cologne, light and evanescent. 75% is made up of natural products, with citrus accents (Sicilian mandarine, Guinea orange, orange flower oil) heightened with a touch of lavender, vetiver and musk, this feel-good fragrance (€ 49 for 200 ml) perfectly captures the family spirit which is the brand's hallmark: it can be worn just as easily by mothers as by children and men. Cyrillus has been the epitome of faultless good taste, French quality and art of living for the last 30 years. Every season, its stylists review the great classics to bring them into line with current trends. Take for example the trench coat, which this year comes in black satin, or the white blouse, the twin-set or the slimline slacks. Since 2004, Cyrillus has also been consulting with the Nelly Rody style bureau. This in no way means slavishly following all the twists and turns of fashion … “trends should correspond to our abiding values of family, style, authenticity, the French art of living, in a word, shunning ostentation…”, explains Isabelle Léon, Head of Press and Public Relations. One of the keys to Cyrillus's success is without a doubt its ability to move forward while staying true to its values.

Cyrillus has grown to become a world in itself, the world of the ideal family. A world which brings in earnings. 70 % of turnover comes from stores and 30 % from home-shopping, of which 50 % are Internet sales.

Decidedly, Danielle Tellinge's dream family has come of age!