CFAO in North Africa

Thanks to the oil boom of the last few years and a policy of major public works, Algeria has enjoying a growth not experienced for years. Middle classes are emerging and the plentiful supply of funds quenches their thirst to consume. Morocco, even without oil, is also recording very remarkable performances, taking advantage of several economic reforms.

 

A piece of evidence of this success: vehicle sales have taken off. Algeria has become the second largest automobile market in the African continent, behind South Africa. Morocco is ranked just behind, in third position.

 

This expansion is a godsend for CFAO Automotive, the main « business Unit » of CFAO, the leader in automobile distribution in Africa and in the Overseas Departments and Territories.
In Morocco as in Algeria, CFAO established in these markets for several years, has developed its own network of branches in the country’s main cities. This system is supplemented by a local network of approved distributors.

 

Created in 2000, the DIAMAL company, which distributes the Chevrolet, Isuzu and Opel brands in Algeria, has established itself as the fourth player in a market which, in 2007, almost reached the figure of 200,000 new vehicles sold. Its flagship brand Chevrolet is the leader of the passenger vehicle segment. DIAMAL has further increased its penetration in the first months of 2008 and hopes to end the year having in celebrating its 100,000th customer.

 

CFAO Motors, the Moroccan subsidiary of the CFAO group and the exclusive distributor of the Opel, Chevrolet, Hummer brands for passenger vehicles, and Isuzu and DAF for industrial vehicles, is also enjoying great success, as the company has established itself as the N°2 in the pick-up market and the trucks market.

 

To support this growth in the market, DIAMAL, as well as CFAO Motors Morocco, have been continuing their expansion in 2008, by making significant investments.

In the month of July, Diamal opened the biggest automobile showroom ever built in Algeria, named « the Star of Oran ». This launch took place after the opening of the new « Ksar Ezzouar » showroom in Algiers at the beginning of the year, while the historic Annassers showroom was completely refurbished.
In Morocco, CFAO Motors recently opened the Bouskara automobile «village», a huge venture, with separate showrooms devoted to each of the brands, located on the outskirts of the country’s economic capital, Casablanca.