Stella McCartney on respecting the environment

By making environmental action part of every one of her creations and of her day to day management, PPR Group's most committed designer shows her resolve to have a thorough and innovative approach.

 

Stella McCartney is known for her ecological fight. Since her brand was launched in 2001, the designer is ever more committed to the respect of the environment with the conviction that one should never have to choose between luxury and the environment.

This conviction is reflected in all her products whether in her cosmetics line CARE by Stella McCartney or her Eco line for Barneys shops in New York. Faithful to her personal convictions, the designer never uses leather or fur.

 

Apart from the products which she develops, her commitment manifests itself also in the way she runs her company being careful to limit its environmental impact. The brand makes a constant effort so that its shops resort to renewable energy. For example, all Stella McCartney's UK operations get their electricity from Ecotricity, an energy operator which invests in clean energy programs, notably wind power. In addition, the brand aims to increase the recycling of waste generated by the business and incites all its branches to use only recycled paper. Stella McCartney's action also applies to the transport bags which are 100% biodegradable.

 

The designer still has plenty of ideas concerning the management of the environment. One such idea coincided with the launch of the brand's first e-commerce website in the USA and the UK. Since last April Stella McCartney has been inviting her customers to make their online orders carbon neutral by letting them add 3 dollars when paying online to compensate for the carbon emissions generated by the shipping of the order. This contribution is paid to the Carbon Neutral Company which supports concrete innovative projects in favour of the fight against global warming.

 

All these initiatives reflect Stella McCartney's capacity for innovation and underscore her ever more ambitious commitment to respect the environment.

 

To find out more:
www.carbonneutral.com
www.stellamccartney.com