Product manager at Conforama: a real orchestral conductor at the heart of the business

The Product manager is a real orchestral conductor who must combine his knowledge of the product and technological change thanks to his presence and communication at all times with the company's players.

 

From building the product range to service and listening to the stores in order to satisfy the company's customers.

Building a coherent and profitable product range which answers our customers' needs is the core creative element of this job!
Demonstrating, explaining, persuading are challenges which the Product manager must take on with all the players in the company.

 

It is essential to know the product and the competition in the market.
It holds even truer for the computer market which is in perpetual evolution.
Thorough knowledge of the competitive environment is indispensable.
Cyril Barreteau's qualities are both his dynamism and his expertise concerning the market for selecting the right product at the right moment. He also contributes to modernising the company's image by proposing complementary product ranges for customers who come to Conforama for furniture.

 

A good product manager has to anticipate everything and show constant reactivity.
He therefore must not only orchestrate but also be capable of conducting a commercial organisation. All his activity tends towards one single objective: building an effective range in order to increase the company's profitability and market share.

 

At last, the Product manager is nothing without his stores!
All his actions are oriented towards the sales floor and his teams.
There are no effective sales without collaboration at all times within the business. It is a process of permanent and very enriching exchange. Indeed the sales force in daily contact with the customer.

 

By now you can understand, the primordial interest of this profession is to come to grips daily with the company's different functions towards a final objective: to satisfy the company's customers. At the heart of these decisions, the Product manager often has to call on marketing, suppliers, logistics, accounting, external agencies, training …

 

Several trades in one: everyone's dream, isn’t it ?