Gucci and SolidarCité in Italy


The anti HIV/AIDS campaign of CFAO

 

Companies undertakings

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Whether in cooperation with SolidarCité or on their own initiative, PPR’s companies and brands have instituted partnerships with local organizations, on societal themes and issues often of relevance to their own business areas.  

 

In 2007, four issues were of particular interest to the Group divisions: inclusion, education, access to culture, and access to health.

> Inclusion

The mobilisation of Group employees with respect to inclusion initiatives provides the disadvantaged or excluded with access to employment, culture, leisure or comfort activities making for a better social integration. SolidarCité, which has a solid expertise with these issues, guides most branches in their commitment.

 

> Education

 

Education is a source of mobilisation for all Group brands and companies. Each company responds to the education issue through various initiatives, but all projects contribute to re-establishing the social ladder or providing access to knowledge. SolidarCité solicits and guides brands to develop these kind of projects.


> Access to culture

 

The PPR Group brands and companies are active and serious partners in promoting access to culture. Fnac has been particularly active on this issue, primarily through its initiatives for freedom of expression and the fight against illiteracy. Through its Gucci, Bottega Veneta, Boucheron, Balenciaga or Yves Saint Laurent brands, the Gucci Group has an ambitious policy as a patron of the arts: numerous donations, sponsoring exhibitions…

 

> Health

 

Health represents a priority area for several Groups’ brands, notably CFAO. The Luxury brands supported or organised a number of events in 2007, primarily in the fight against AIDS and cancer and to help women and children.

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