Puma’s SAFE (Social and Fundamental Environmental Standards) concept ensures that Puma’s social and environmental standards are applied both within the company and to its suppliers.

The concept was initiated in 1993 when the Puma Code of Business Practices was first published and sent to Puma’s suppliers in Eastern Asia.

While the brand was realising the importance of benefiting from the international division of labour to remain competitive in a very aggressive market, Puma management concluded that it was both ethically fair and indispensable that minimum standards be set governing the social and environmental conditions in the supplier factories manufacturing Puma products under international contracts.

The team responsible for SAFE has come a long way 1993: from the drafting of a Code of Business Practices up to the creation of a full and documented evaluation system, based on the main conventions of the International Labour Organisation, which includes control and verification by a third party, the Fair Labour Association.