Illustrating the urgency of the environmental and climatic situation, HOME is resolutely constructive in its aim. As Yann Arthus-Bertrand explains, “What is important is not the 50% of the forests which have disappeared, but the 50% which remain. What is important today is that we are 6 billion intelligent beings who can take action. This movie should make people aware that we ALL have a responsibility and that we can all take action at our own level”.

 

For this reason, the PPR Group and all its branches are taking part in a large scale operation to ensure the widest audience can see the film and that this experience helps change attitudes and behaviour. The aim of the release, scheduled for June 5th, is clear: to offer, for the first time ever, a film accessible to everyone in the world at the same time, free of charge and simultaneously on all media formats, so that each and every person can be made aware of the worrying condition of our good old planet Earth.
Through the strength of its international brands, its presence in 94 countries, and the unfailing support of its employees, PPR is helping make this film into a unique event, quite out of the ordinary and never seen before in the history of cinema.

 

CFAO, the leading specialised distribution brand in Africa and the French Overseas Collectivities, will be responsible for distributing and promoting the film in 29 African countries and 4 French Overseas Territories.

 

Redcats Group will support the HOME event with its 14 brands in 29 countries through internet, its stores and e-mailings. On June 5th, the film will take pride of place on all home pages of the Group’s websites (31 millions of unique visitors monthly), and stores (more than 130 in France and almost 500 in the US) will also be pitching in. Thus, La Redoute launched at the end of 2008 an internal competition dedicated to all employees, inviting them to design a T-shirt raising awareness of the urgency to save our planet. Today, La Redoute offers two 100% organic T-shirts delivering a strong environmental message, and supports GoodPlanet association, through a €3 pay-back for each tee-shirt sold.
Somewhere will be selling a HOME promotional bag in recycle materials priced at €1 in the month running up to the release of the film, and then offer for free on June 5th and 6th. All profits made from sales of this bag will be donated to Goodplanet.

In the US, the Avenue brand will also be weighing in through its plus-size clothing store network with HOME messages displayed on the receipts.

 

The 238 Conforama shops will also be taking part, looping the trailer of the film on all the televisions in its sales outlets, and inserting images from the film into two of its promotional catalogues, both of which are set for print runs of 16 million copies. The flagship store of the brand, Pont-Neuf in Paris, is to give over its window displays to promote the film during HOME release’s week.

 

Not wanting to be left behind, FNAC is decorating 8 of its shops in France to promote the event and will be stocking more than 10,000 Blu-Ray discs and 50,000 DVD’s in its 81 shops, ensuring these products are highly visible in sales outlets. An exhibition of photographs of the film will also take place from May 26 to July 4 in the galleries of Fnac Forum des Halles, Nice and Strasbourg, then in the galleries of Fnac stores in Italy, Spain and Belgium. The 850,000 daily visitors to fnac.com will be able to watch the countdown to the release a few days beforehand, follow the program of festivities or view photos from the film. A large "quiz - environment" will be organized on Fnac website from May 18 to June 7. The winner will gain a Toyota Prius. And abroad, the 64 stores of the company will strongly contribute to the promotion in their country.

 

Among a number of initiatives undertaken by the Gucci Group is the creation of a limited edition bag by Tomas Maier, Creative Director of Bottega Veneta: the limited edition of 500 will be sold in 4 of the brand's boutiques, starting from June 2nd.
Frida Giannini, Creative Director of Gucci, has designed a 100% organic limited edition T-shirt that goes on sale on May 25th packaged in a recyclable materials coming with a white canvas bag (see picture opposite).
At Yves Saint Laurent, Creative Director Stefano Pilati will launch a range of T-shirts (see picture on the homepage of the Magazine), tank tops and tote bags whereas Alexander McQueen will sell a special designed scarf at McQueen stores and on the US online-shop of the brand. Limited to a run of 200, the scarf is a rearranging representation of the earth changed in a skull via photo manipulation.
As for Francesco Russo, Creative Director of Sergio Rossi, he has designed “Eco-pump”, a 100% eco-responsible shoe which will be launched in his shops to promote the release of the film.
All these creations are made in organic cotton and conceived in perfect harmony with the principles of eco-design. All proceeds of these HOME products will be donated to Goodplanet.org, Yann Arthus-Bertrand’s environmental-protection charity.
On this occasion, the Boucheron House has especially created “The Magnetic Quatre”, a unique combination of four golds, which amalgamation of different golds and textures symbolizes our planet’s four elements. The Magnetic Quatre will be auctioned off on eBay.fr the day after HOME’s worldwide premiere. The online auction will be accessible through www.boucheron.com. All the proceeds will go to “the Initiative for Responsible Mining Assurance”.
Then, Stella McCartney, for a long time committed toward environment, has invited a bunch of Hollywood VIP in the garden of her boutique of Los Angeles, for a VIP picnic party with the screening of HOME on June 5th.

 

Finally, Puma's contribution will include playing a 5-minute trailer of the film in its shops, and organising screenings in science and natural history museums.

 

Our home needs our help. Be sure to look at HOME on June 5th for an event that will change the world.