At PPR, HOME is where the heart is

PPR's commitment to the HOME project extends far beyond that of a financial backer. To ensure the film enjoys an "extraordinary destiny”, the Group has called on all its branches and the head office of the Group to get involved by informing, raising awareness and taking action. For a detailed list of initiatives, just carry on reading…

By supporting the magnificent HOME project, the PPR Group has created the conditions for it to be distributed on an unprecedented scale, thus helping increase awareness of our responsibility towards the planet and opening a debate about constructive solutions that may exist. This support has also proved extremely effective in getting people involved internally. HOME successfully unites the whole Group around a major project that goes above and beyond individual brands and branches.

François-Henri Pinault, Chairman and Chief Executive Officer of PPR: “Our support is also above all in the efforts of all the PPR Group's branches and brands and the involvement of our 88,000 employees in the service of the film's goals: using images and commentary to make us understand that each of us has a responsibility towards the planet, and that we can each act in our own way”.
Internal initiatives are therefore increasing in number within each branch of the Group.

 

CFAO kicked off proceedings in June 2008 by naming Yann Arthus-Bertrand guest of honour at its international convention. After this invitation, the famous globe-trotting photographer was interviewed in the brand's company newspaper, appearing alongside the poster of the film. Adding the HOME logo to the signature of all company e-mails and the 2009 greeting cards, and the Luc Besson interview published in the same magazine last April has helped build further momentum. Information about the film is regularly published on the intranet, and on June 5th, all company employees in Rouen and Sèvres, where the CFAO head offices are located, will be invited to attend a private screening. CFAO has above all looked after the distribution and the promotion of the film in around thirty African countries.

 

For Redcats Group, Luc Besson endorsed guest-speaker role at the annual convention in June 2008. The year 2009 has started under HOME banner, through a corporate greeting card with a picture signed by Yann Arthus-Bertrand. Since then, HOME is also on the tip of everyone's tongue, or rather, it is up on everyone's screens! Barely a single intranet page or internal newsletter is issued without at least some mention of the film! In the corridors of Redcats Group divisions and brands, the trailer is aired and there is no escaping the HOME poster as you walk. Also on the agenda are web presentations of photos taken by Yann Arthus-Bertrand, activities with a strong environmental message to promote the film when it is released, and invitations to bring all your family, friends and contacts to watch it.

 

HOME was also on the list of guests at Conforama on the occasion of the chairman’s address. The film will be screened at all the head offices of the branch on June 5th. A special flash edition of Cap Confo, the internal e-magazine, will be dedicated to HOME and distributed in all the countries where the brand is present, with versions in Italian, Spanish, Portuguese, German and French.

 

At FNAC, employee appetites have been whetted by an ongoing series of teasers: the trailer is played in a loop on the intranet, headquarters’ screens during the Sustainable Development week as well as at the Directors convention in last January. News is issued regularly via internal newsletters and on intranet sites of each country.

 

Puma has distributed rolls of sticky tape to hang up HOME posters in its offices. The famous cat brand is also happy to play with the mouse, with the film featuring in its newsletters and a screening is planned for employees at the head office.

 

At the head office of PPR, a letter from François-Henri Pinault was published on the intranet in January, followed by various teasers and the trailer, not to mention the countdown clock marking out the seconds remaining before the launch.

 

At the same time, the Group has also launched a major competition to help its 88,000 employees sharpen their knowledge about the environment and sustainable lifestyles. Participants are asked to think of the noblest act they carry out for the planet, presenting it in the form of a text message, an image, or a video or sound clip posted on a dedicated site. The scope of the game knows no bounds, and all kinds of initiatives are welcome: acts of day-to-day life, examples of good practise carried out by the participant in his or her professional environment, or any other initiative that goes towards protecting the planet... Up until June 5th, employees of the Group will be able to vote online for the acts that have been posted.

When all the votes have been counted, the employee whose act has received the most stars will be awarded a hybrid car, voted the most environmentally friendly vehicle in Europe.

 

Did you just mention sustainable mobilisation?...

 

 

Photo: "HOME" – an ELZEVIR FILMS – EUROPACORP coproduction
Grand Prismatic Spring, Yellowstone National Park, Wyoming, USA (44°27'N - 110°51' W)